Equity Rebrand: How One Nonprofit is Embracing Change and Attracting New Funders
When we last wrote about Common Future, the nonprofit had a clunkier name: the Business Alliance for Living Local Economies, or BALLE. Founded as a hub for local business networks in 2001, Common Future has changed significantly over the past several years. Behind its recent rebrand is a tale of shifting identity and new priorities, situated within a funding environment that’s growing more attuned to how power and place intersect to reproduce economic inequality. Click here to read more.